Visuals for UX and Branding

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gitanaI have been working with a client who is a journalist and wants me to design her website.  I started from a sense of her own branding, what its values are, what its personalities are, so I used some detail questions that help me to articulate that.  Things like personality map, engagement methods to get some sense about what her brand is and what she is about before I even went to visual design.

From there I created an inspiration board which help me to turn materials in a digitalformat to capture colors, photography to visualize how the website will look like and through that develop which I call it the “Profile”.   To built this I follow these steps:

  1. Photos:  Collect different photos that you want to use based on what you have learn about the clients expectations, inspiration, etc
  2. Colors:  Collect colors that might be appropriate for the brand
  3. Typography: Collect typography that speaks in similar tones to the brand

A great tool for designers to create the inspiration board is call Dropmark.

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